Privacy Policy

Last Updated: October 2026

In order to ensure transparency and give you more control over your personal information, this privacy policy ("Privacy Policy") governs how we, A Security, Inc. and A Security, Ltd. ("A", "we", "our" or "us"), use, collect and store personal information that we collect or receive from or about you ("you") in connection with www.a.security and our landing pages at go.a.security (together, the "Website") and the services provided by us (the "Services").

A Security, Inc. (251 Little Falls Drive, Wilmington, DE 19808, USA) and A Security, Ltd. (Kaplan 26, Tel Aviv, Israel) are the controllers of your personal information. You can contact us about privacy at privacy@a.security.

We greatly respect your privacy, which is why we make every effort to provide a platform that would live up to the highest user privacy standards. Please read this Privacy Policy carefully, so you can fully understand our practices in relation to personal information. Important note: Nothing in this Privacy Policy is intended to limit in any way your statutory rights, including your rights to a remedy or other means of enforcement.

Table of contents:

What personal information we collect, why we collect it, and how it is used
How we protect and retain your personal information
How we share your personal information
Your privacy rights
International transfers of personal information
Use by children
Interaction with third party products
Cookies and similar technologies
Contact us

This Privacy Policy can be updated from time to time and, therefore, we ask you to check back periodically for the latest version of this Privacy Policy. If we implement material changes in the way we use your personal information, in a manner that is different from that stated at the time of collection, we will notify you by posting a notice on our Website or by other means and take any additional steps as required by applicable law.

1. What personal information we collect, why we collect it, and how it is used

(i) We process the following personal information

Personal information provided through the Services. We collect personal information that you voluntarily provide, including your full name, email address, password, job title, as well as any other personal information that you decide to provide us. We also collect the contact and billing information of our customers.
Personal information provided through the Website. When you use the Website, we collect and process your full name, email address, company, job title and any other information you submit when you interact with the Website, for example when you request a demo, download content or register for an event or webinar.
Personal information automatically collected. We automatically collect certain information through your use of A's Services and Website, such as cookies, pixels, tracking technologies and similar identifiers ("Technologies"), your Internet protocol (IP) address and other device identifiers that are automatically assigned to your device, browser type and language, geo-location information, hardware type, operating system, internet service provider and other personal information about actions taken through the use of the Services and Website. Non-essential Technologies are only used with your consent, as described in Section 8.
Personal information from other sources. We may obtain personal information about you from other sources, including publicly available professional sources (such as LinkedIn and company websites), data enrichment and email validation providers, event organizers and co-sponsors, advertising platforms, and our business partners. This may include your name, job title, company, business email address, phone number and professional profile information.
Personal information you provide to us in person. For example, when you visit one of our exhibition booths or attend one of our events and you provide us with your contact details.
Personal information we collect from online interactions. For example, if you attend a webinar, contact us via social media or otherwise interact with our business, including as a representative of a current or prospective customer, supplier or partner, we track and make a record of those interactions, which may contain your contact details, such as full name, email address, messages and any other personal information that you decide to provide us with.

(ii) We process personal information for the following purposes

To provide you with the Services. We will use the personal information, including, without limitation, for the following purposes: (i) allow you to create an account; (ii) to provide you the Services and to process your requests; (iii) communicate with you about your use of the Services and for support purposes; (iv) fulfill any instruction and/or request made by you in the context of the Services; (v) send you push notifications and/or emails and notifications regarding your account or certain features of the Services, including updates pertaining to your subscription, and related to the services we provide you with; (vi) to personalize your experience with our Services; (vii) to allow you to create more users and administrate your users; and (viii) to generally administer and improve the Services.
To allow you to make use of our Website. We will use your personal information to allow you to make use of our Website, including: (i) if you request a demo or download content, to process and answer your request; (ii) to answer your questions and to allow you to communicate with us (e.g., by using the Website chat); (iii) to analyze your use of our Website and to improve our Website; and (iv) to customize your experience.
For administrative purposes. A uses your personal information (i) to respond to your questions, comments, and other requests for customer support or information, including information about potential or future services; (ii) to provide you with the A Services; (iii) for internal quality control purposes; (iv) to establish a business relationship; and (v) to generally administer the A Services.
To market our Website and Services. A uses personal information to market A Services. Such use includes (i) notifying you about offers and services that may be of interest to you; (ii) developing and marketing new products and measuring interest in A's Services; (iii) measuring and improving our advertising, including on platforms such as LinkedIn and Google, subject to your cookie choices; (iv) other purposes disclosed at the time you provide information; and (v) as you otherwise consent.
Security purposes. Some of the personal information mentioned in this Privacy Policy will be used for detecting, taking steps to prevent and prosecuting fraud or other illegal activity; to identify and repair errors; to conduct audits; and for security purposes. Personal information may also be used to comply with applicable laws, with investigations performed by the relevant authorities, law enforcement purposes, and/or to exercise or defend legal claims.
De-identified and aggregated information use. In certain cases, we may or will anonymize, aggregate and/or de-identify part or all of your personal information. This data may be used for both internal and external purposes, such as analyzing, enhancing, testing, training and improving A Services (including through the use of artificial intelligence) and for research purposes. We may also share this aggregated information and/or disclose it to third parties. We will not attempt to re-identify de-identified information, except as permitted by law.
Cookies and similar technologies. We use Technologies to automatically collect information through the Website and Services, which in certain cases could be considered personal information. Non-essential Technologies are only used with your consent. Section 8 explains the Technologies we use and how you can manage your choices at any time.

(iii) The lawful bases we rely on for processing personal information (if and when applicable)

Consent: for non-essential cookies and similar technologies, and for marketing emails where consent is required. You can withdraw your consent at any time.
Contract: to provide the Services to our customers, and to take steps at your request before entering into a contract, such as responding to a demo request.
Legitimate interests: for business-to-business marketing and prospecting, analyzing and improving our Website and Services, and keeping our Website and Services secure. We balance these interests against your rights, and you can object at any time.
Legal obligation: to comply with tax, accounting and other legal requirements.

2. How we protect and retain your personal information

Security. We implement and maintain industry-standard technical, organizational and security measures designed to protect your personal information. However, please note that we cannot guarantee that the personal information will not be compromised as a result of unauthorized penetration of our servers. As the security of information depends in part on the security of the computer, device or network you use to communicate with us and the security you use to protect your user IDs and passwords, please make sure to take appropriate measures to protect this information.
Retention of your personal information. We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy. To decide how long to keep it, we consider:

the nature of our relationship with you (for example, whether you are a customer, a prospect, or an event attendee);
whether you have unsubscribed from marketing or asked us to delete your information;
how recently you have interacted with us; and
our legal, regulatory, tax, and accounting obligations.

When personal information is no longer needed, we delete or anonymize it. Cookie and similar technology data is kept for the periods listed in our Cookie Policy.

We may keep personal information for longer where (i) we are required to do so in accordance with legal, regulatory, tax or accounting requirements; (ii) we need an accurate record of your dealings with us in the event of any complaints or challenges; or (iii) we reasonably believe there is a prospect of litigation relating to your personal information or dealings.

3. How we share your personal information

We may share your personal information as follows:

Service providers. We use third party service providers to process your personal information on our behalf for the purposes outlined above, including:
- cloud service providers for hosting;
- website and web content creation platforms that help us manage our Website;
- CRM, marketing automation and email providers;
- data enrichment and email validation providers;
- consent management providers;
- analytics providers;
- artificial intelligence tools and features; and
- marketing agencies that help us run our campaigns.

Our service providers may only use personal information to provide services to us.

Advertising partners. Advertising platforms such as LinkedIn and Google may collect information through cookies and pixels on our Website to measure and deliver our ads, subject to your cookie choices.
Event partners. When you register for an event or webinar that we co-host or sponsor, we may share your registration information with the event organizer or co-sponsors.
Affiliated companies. We share personal information between A Security, Inc. and A Security, Ltd.
Legal and safety. To the extent necessary, with regulators, courts, banks or competent authorities, to comply with applicable laws, regulations and rules (including, without limitation, federal, state or local laws), and requests of law enforcement, regulatory and other governmental agencies or if required to do so by court order, as well as for internal compliance procedures and to protect the safety, security, and integrity of A, our Services, customers, employees, property, and the public. We may use or disclose the personal information we collect in order to ensure that our users are complying with all applicable aspects of our policies.
Professional advisors. We may disclose personal information to our lawyers, accountants, auditors and other professional advisors where necessary to obtain legal or other advice or otherwise protect and manage our business interests.
Investigations. We may use or disclose the personal information to investigate, prevent, or take action regarding illegal activities, suspected fraud, cybersecurity threats, situations involving potential threats to the physical safety of any person, violations of this policy, or as otherwise required or allowed by law and regulations.
Business transfers. If, in the future, we sell or transfer, or we consider selling or transferring, some or all of our business, shares or assets to a third party, we will disclose your personal information to such third party (whether actual or potential) in connection with the foregoing events (including, without limitation, our current or potential investors). In the event that we are acquired by, or merged with, a third party entity, or in the event of bankruptcy or a comparable event, we reserve the right to transfer, disclose or assign your personal information in connection with the foregoing events.
With your consent. Where you have otherwise provided your consent to us for sharing or transferring your personal information.

4. Your privacy rights

The following rights (which may be subject to certain exemptions or derogations) apply to certain individuals (some of which only apply to individuals protected by specific laws):

You have the right to withdraw consent to the processing, where consent is the basis of processing.
You have the right to request access to your personal information held by us, along with details on how it is processed, subject to certain conditions. You have the right to demand rectification of inaccurate personal information about you. We will promptly correct any information found to be incorrect.
You have the right to object to processing based on our legitimate interests, including direct marketing.
You have the right to the erasure of your personal information (your "right to be forgotten") under certain conditions.
You have the right to demand that we restrict the processing of your personal information, under certain conditions, if you believe we have exceeded the legitimate basis for processing, the processing is no longer necessary, or if you believe your personal information is inaccurate.
You have the right to data portability of personal information concerning you that you provided us in a structured, commonly used, and machine-readable format, subject to certain conditions.
The personal information we collect is not used for automated decision-making that produces legal or similarly significant effects. We use automated processes in the context of marketing, such as lead scoring. You can opt out of direct marketing by contacting us or by using the unsubscribe link in our emails.
If you are in the EEA, UK or Switzerland, you have the right to lodge a complaint with your local data protection authority.

How to exercise your rights. You can exercise your rights by contacting us at privacy@a.security. You may use an authorized agent to submit a request on your behalf if you provide the authorized agent written permission signed by you. To protect your privacy, we may take steps to verify your identity before fulfilling your request. We will respond within one month, or within the timeframe required by applicable law. Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly in accordance with applicable law or inform you if we require further information in order to fulfill your request. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive. In the event that your request would adversely affect the rights and freedoms of others (for example, would impact the duty of confidentiality we owe to others) or if we are legally entitled to deal with your request in a different way than initially requested, we will address your request to the maximum extent possible, all in accordance with applicable law.

Deleting your account. Should you ever decide to delete your account, you may do so by emailing privacy@a.security. If you terminate your account, any association between your account and personal information we store will no longer be accessible through your account.

Marketing emails opt-out. You may choose not to receive marketing emails by sending a single email with the subject "BLOCK" to privacy@a.security. Please note that the email must come from the email account you wish to block. Alternatively, you can use the unsubscribe link found at the bottom of any marketing email, and we will process your request within a reasonable time after receipt.

5. International transfers of personal information

In order to run our business and provide our Website and Services to you, we transfer personal information to countries outside your jurisdiction, including the United States and Israel, where we, our affiliates and our service providers operate. Your personal information may be processed in countries with privacy laws that are different from the privacy laws in your country. When we transfer personal information from the EEA, UK or Switzerland, we rely on:

adequacy decisions of the European Commission (including for Israel);
the EU-U.S. Data Privacy Framework, where the recipient is certified; and/or
Standard Contractual Clauses approved by the European Commission and, for the UK, the UK International Data Transfer Addendum, together with data processing agreements with our service providers.

6. Use by children

We do not offer our products or Services for use by children and, therefore, we do not knowingly collect personal information from, and/or about children under the age of 18. If you are under the age of 18, do not provide any information to us without the involvement of a parent or a guardian. In the event that we become aware that you provided personal information in violation of applicable privacy laws, we reserve the right to delete it. If you believe that we might have any such information, please contact us at privacy@a.security.

7. Interaction with third party products

We enable you to interact with third party websites, mobile software applications and products or services that are not owned, or controlled, by us (each, a "Third Party Service"). We are not responsible for the privacy practices or the content of such Third Party Services. Please be aware that Third Party Services can collect personal information from you. Accordingly, we encourage you to read the terms and conditions and privacy policies of each Third Party Service.

8. Cookies and similar technologies

We use cookies, pixels, log files and similar technologies on our Website. These fall into four categories:

Necessary: required for the Website to work, such as security and remembering your cookie choices. These are always on.
Preferences: remember your settings, such as language.
Statistics: help us understand how visitors use the Website, analyze trends and improve the Website.
Marketing: used by us and our advertising partners (such as LinkedIn and Google) to measure and deliver relevant ads.

We only use Preferences, Statistics and Marketing cookies if you consent through our cookie banner. You can change or withdraw your consent at any time by clicking the privacy icon in the bottom-left corner of the Website. Where you have not consented, we use Google Consent Mode to limit how Google tags operate. We may add or remove technologies over time.

The full, up-to-date list of cookies we use is available in our Cookie Policy.

9. Contact us

For any questions, concerns, or to exercise your privacy rights, please contact us at privacy@a.security
A Security, Inc., 251 Little Falls Drive, Wilmington, DE 19808, USA
A Security, Ltd., Kaplan 26, Tel Aviv, Israel

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